The strain is a new vampire horror drama series coming to the Watch channel and the clients wanted a promo that emphasised the theme of the show. We looked at using the UV glow for the graphics and we wanted something that felt very different. After a number of different routes and tests, we decided on getting our hands dirty and doing a mini shoot for the captions in the promo.
Using the trailer Sarah put together as a guide, to get the UV glow look, we painted the text onto a large sheet of acetate and used spray bottles to disintegrate the text. The stage stage was to composite the shots and change the colours to generate the UV glow effect. A very fun and somewhat messy job!
Agency: Red Bee Media
Director: Sarah Gerona
Graphics & Animation: Andy Evans
Special Thanks: Keith Haynes & Joe Kusionowicz