Every 2 years, the BBC work together with Comic Relief to host the Sport Relief charity event. This was the first year that swimming and cycling were included as a sport to sponsor with. Sport Relief emphasised this by using a set of 3 pictograms for each event. The brief was to design and animate an on-air campaign to compliment the off air and web content. My responsibilities were to storyboard, design and animate the look and feel for the on-air campaign.
The charity Comic Relief provided us with the logo and other assets including the 3 icons for the campaign.
The final result raised over £53 million when the charity event was held over the 2 day period in march and the amount still continues to grow.
Below are the final deliverables for the on-air campaign.
Design & Animation: Andy Evans
Director: Sean Fenelon
Producer: Vicky Mortell